Dar Jouman

PROJECT
EDITION / 06

A warm Arabic storefront for chocolate, candles and thoughtful gifts. Blush and ivory surfaces, generous product photography and clearly separated collections connect the feeling of gifting with a focused browsing experience.

Dar Jouman — art directed presentationREAL INTERFACE / BESPOKE PROJECT PRESENTATION
PROJECT TYPEE-commerce
ROLEDesign & development
PRESENTATION SCREENS8

Sweet discoveries. A warmth that stays.

A digital home for chocolate, candles and gifting begins with a feeling, then brings collections, photography and product details into a clear browsing journey.

PROJECT TYPEChocolate, candles and gifting ecommerce website
DESIGN & DEVELOPMENTAhmed Zaher / ACCUDESIGN
01 / THE CHALLENGE

What needs clarity?

Unite three product families in one identity without losing the next choice among photography and storytelling.

02 / THE DESIGN DECISION

How does the idea take shape?

Separate chocolate, candles and gifts into clear collections, connected by dusty rose, warm ivory and generous product photography.

An identity in service of use.

Expressive Arabic headings, concise copy and a calm hierarchy from story to product to action.

01#B67B8A
02#FBF5EE
03#684146
01Discover the house
02Choose a collection
03Explore the product
04Find a thoughtful gift
01

The idea

Bring chocolate, candlelight and gifting into one recognisable digital house. The experience introduces the brand through an intimate visual story, then offers a clear route into each collection.

Dar Jouman — The idea
02

The experience

Explore the home page, browse dedicated collections and open product details without losing the warm, editorial character of the brand. The mobile layout carries the same hierarchy into a smaller screen.

Dar Jouman — The experience
03

Design decisions

Dusty rose accents, warm ivory backgrounds and expressive Arabic headings give the brand its softness. Large photography and restrained controls keep the products and their details at the centre.

Dar Jouman — Design decisions

Every gift has meaning. Every detail has a place.

From a design decision to a connected experience.

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